Ariel Evans

PROFESSIONAL EXPERIENCE

On, Senior Event Producer

March 2022-Current

• Strategic Vision: Develop an omnichannel strategy for projects aligning with company OKRs, campaigns, and LRP, ensuring alignment to campaign goals. Strategically challenge channel plans to produce the greatest impact. Engage 5 million+ consumers digitally and physically per year.

• Cross-functional Collaboration: Lead, develop, and execute 360 marketing projects from concept to execution. Align channel plans and project manage in Asana to adhere to deadlines and budgets. Work cross-functionally to create highly visible event moments with a large-scale digital reach, connecting global and regional teams.

• Leadership: Manage external and internal stakeholders and partners for the best possible project results. Present, direct, and lead groups of 40+ at events. Oversee colleagues ‘stretch projects’ with frequent check-ins and feedback. Develop and present project pitches, lead omnichannel meetings, and ensure project objectives are met (social reach, membership, etc.).

• Project Management: Oversee multiple high-profile projects annually, including On Track Nights LA, US Olympic T&F Trials, Clubhouse Nights, and FKA twigs training workshop. Proactively identify project roadblocks and develop creative solutions. Successfully manage an annual $3mill budget ensuring timely execution and strategic alignment cross-functionally.

Foureyes, Marketing Coordinator

August 2020-March 2021  

• Campaign Development: Created and executed marketing campaigns from concept to launch, focusing on lead generation, SEO, and innovative AI tools. 

• Digital Strategy: Implemented digital marketing strategies and created content across owned platforms, increasing sales, engagement, and partnerships.

• Performance Analysis: Monitored and analyzed campaign performance, utilizing insights to boost sales, achieve company-wide goals, and increase brand awareness.

Johnson Service Group, Marketing Intern

June 2019 - August 2020

• Content Creation: Developed multimedia digital content, contributing to a 10% increase in social media following. Launched, produced and promoted a video marketing campaign with over 400 marketing videos receiving an average of 2,580 impressions per video.

• Social Media Strategy: Developed and executed social media campaigns, managed posting schedules, and conducted competitive research to offer strategic marketing recommendations.

EDUCATION

Gonzaga University, Spokane, WA

Bachelor of Business Administration with concentrations in Marketing and Entrepreneurship

TECHNICAL SKILLS

• Advanced proficiency in Asana, Adobe Creative Suite, Social Content, WordPress, SEO, Salesforce, & Google Analytics

CONTACT

775-276-8483, ariel.evans@on.com