Project Role

• Lead and technically direct AV, players, and athletes during 90 minute gameplay

• Full management of external agency partner for creative and production

• Internal and external cross-functional project management ensuring all parties meet deadlines, maintain budgets, and execute project goals to brand standards

• Effectively manage $1.2mill budget with agency negotiations and contracts

• Create agency scope of work, RFP, and award project work based on long-term vision

• Brief in pro-athletes; Ben Shelton and Flavio Cobolli, influencers; Mia Regan, Charlotte Day Wilson, Samuel Hine, and more, talent; How Long Gone Podcast, Yaegi, DJ Memphy, and 30 staff members on-site and pre-event digitally

• Guide North America project strategy based on regional culture, goals, and market

• Authenticate event concept with success, therefore event can become repeatable, scalable, and more affordable for other regions to implement

• Accomplish project priority to make tennis culturally relevant

• Digitally amplify event to create sense of fomo across all channels