Hi, I’m Ariel.

A passionate runner and seasoned marketing professional with 5+ years of experience driving impactful projects and strategic initiatives in sportswear and beyond. My journey through the marketing landscape has been fueled by a commitment to excellence, a passion for creating memorable brand experiences, and a knack for leadership, project management, and strategic planning.

Explore my diverse portfolio showcasing the innovative events and campaigns I have had the privilege of leading

  • 17 projects managed

    In 3 years at On.

  • 5+ years of marketing experience

    Across brand experience, digital, social and content creation.

  • Management of 3mill+ budget

    Amongst 360 marketing campaigns in North America.

  • Avid runner

    With knowledge, passion and elite experience in the sport.

Projects at On

On Track Nights, LA

Launched the first On Track Nights event in Los Angeles, CA as part of a six-part global campaign series where festival vibes meet professional racing. The event included a run club community race, concert by KYLE and Chloe Abbott, elite and pro-track meet, retail pop-up shop, and large-scale brand build.

US Olympic T&F Trials

Leading up to the Paris 2024 Olympics, we took a 3 pronged approach to the US Olympic Track and Field Trials to win with the dedicated runner, athletes, and fans by building an OAC fanbase that will trickle into Olympic support. Done through hosting athlete, partner, and community-focused events around the US T&F trials to build athlete and brand fandom funneling into the Olympics.

Clubhouse Nights, US Open

Hosted an unforgettable event where the lines between court sports and entertainment blur, new culture flourishes and everyone feels welcome. Kicked-off the US Open with an event that made tennis culturally relative, inviting athletes, tracksuit connoisseurs, and taste-makers to enjoy a night with unexpected tennis gameplay and headlining musical performances.

World Championships 2022

Hosted every two years, the track and field World Championships gives space for the best of the best track and field athletes to compete on the world’s biggest stage. Prioritizing run and the On Athletics Club (OAC), we hosted an indoor and outdoor athlete lounge, On Bus leading tours and runs, interactive product displays, and a curated athlete hospitality area. Attendees left knowing the OAC and that On is a trusted sportswear brand.

  • Art Basel 2022 & 2023

  • Cloudmonster Den

  • LA Store Opening

  • Sustainability Summit

  • Women’s Epic Race

  • Support: Cirque Series, NYC Marathon, On Track Nights global, On Labs NYC, and more

Other Projects

  • Zendaya Partnership Pitch

  • Chicago Marathon 2023 & 2024

  • Olympic Marathon Trials 2024

  • Zendaya Product Meeting (for the Zendaya Edit campaign)

  • Global Pacer Summit in Paris

  • Brooklyn Store Opening Block Party

Immersive Workshop hosted by FKA twigs

Guests were invited to join FKA twigs for an exclusive full-day workshop in NYC; starting with a personalized outfitting experience featuring On’s new training collection. The day unfolded with an energizing strength and dance session, followed by a nourishing communal lunch and concluding with The experience concluded with a restorative yoga session and sound bath, all thoughtfully designed to showcase the versatility and comfort of On’s training apparel and footwear.

Get in touch

I’d love to connect with you. Add me on LinkedIn or send me an email at ariel.evans@on.com.

Projects Elsewhere

Foureyes

Website Management & Chatbot Enablement

Managed website content, engagement and performance for AI software startup, Foureyes. Concepted and launched an interactive chatbot feature to increase customer experience, generating a 28 percent increase in web engagement in less than six months.

Performance Case Studies

Drove the creation of performance case studies, from filming, producing and promoting videos and content to increase lead generation, sales, and partnership trust.

Johnson Service Group

Site Revamp, Video Project

Contributed to website revamp by creating engaging video content based on my written blogs to increase social engagement, SEO, brand awareness, and sales. Within one year, filmed, edited, published, and promoted 400 marketing videos with each video promotion resulting in an average of 2,580 impressions per video on social media. In addition to the website re-vamp project, I created, designed, and sourced content for JSG social with 74,000+ followers.

InHouss Media

Created digital content with creative concepts to grow 24+ clients’ business objectives. Increased clients’ social media accounts by an average of 1,164 percent in impressions, outbound clicks, and engagements in nine months. Generated social reports to communicate ROI, lead generation, and goals to clients. Managed client social media accounts (Instagram, Facebook, Pinterest) to align with the company’s marketing objectives

Not Work

Fitness Coach at Orange Theory Fitness

4 years, ACE personal training license

Marathoner Runner

Boston 2025, here we come!

Volunteer Coach at Girls on the Run

1 year, 4 hours a week

Spanish student!